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           <ul class="why_l_a">
              <li><a href="#">Our Products</a></li>
              <li>Cognidrive</li>
              <li><a href="#">Cognisport</a></li>
              <li><a href="#">Cognihealth</a></li>
              <li><a href="#">Cognimatch</a></li>
              <li></li>
           </ul>
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          <h1 class="why_r_h1">Ccgnidrive</h1>
          <p>Driving poses challenges and tests your processing and reflexive responses, more than almost any other cognitive activity. An unexpected event can turn a routine trip into a disaster, if an exactly appropriate response isn't made instantaneously.</p>
          <p>Your brain was not designed to make decisions at high speed.  Yet when you are on the roads, you almost always have to. A car suddenly changes lanes. A child darts out as you round a corner. In the blink of an eye you must seamlessly, absorb, interpret, react and avoid. These processes require experience, skill and above all, a wide array of cognitive abilities. Simply put, if you're not on top of your mental game you'll be at higher risk on the roads.</p>
          <p>The strength and ability of your cognitive driving skills are too important to be left to conjecture. That's where Cognidrive comes in by providing you with a scientifically validated assessment programme which maps out your cognitive strengths and weaknesses based on your real time performance. </p>
          <p>And you follow this up with Cognicoach's scientifically validated brain training programmes that help you improve, extend and maintain first-class driving skills in terms of what's taking place in front of and around your car, both internally and externally.</p>
          
          <h2 class="cognicoach_h2">How does Cognicoach work?</h2>
          <p>Before you begin each training module, you play some games to measure and set your starting skill level - your baseline. Cognicoach uses your personal baseline to set up your improvement targets and puts you through a 20 minute program that adapts itself to suit your levels as you proceed. You can check your progress in real time to ensure that you produce exactly the right challenges that train your cognitive abilities effectively. </p>
          <p>'The combined data from six studies, all using the same speed of processing training program, to examine the mechanisms of training gain and the impact of training on cognitive and everyday abilities of older adults. Results indicated that training produces immediate improvements across all subtests of the Useful Field of View test, particularly for older adults with initial speed of processing deficits. Age and education had little to no impact on training gain. Participants maintained benefits of training for at least 2 years, which translated to improvements in everyday abilities, including efficient performance of instrumental activities of daily living and safer driving performance'</p>
          <p>(The Impact of Speed of Processing Training on Cognitive and Everyday Functions. Author: Karlene Ball, Jerri D. Edwards, and Lesley A. Ross. 2007).</p>
          <p>That said, Cognicoach tests many more driving-specific cognitive abilities. Assessments are engineered to engage you a fun filled way and the workout sessions enhance the cognitive skills that you'll use every day. Training sessions are based on your own performance. No generalized norms.  No industry standards. Just you! As you train, the program adapts itself to your levels allowing you monitor your own progress you're your baseline evaluations.  Development and growth is at your own pace. And as you improve, the training gets a little trickier but it's a fun way to ensure that your brain stays cognitively fit, active and healthy.</p>  </div>

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